This is a selection of work I made while working on the McRib Canada 2024 Campaign for Wieden+Kennedy New York.
The McRib 2024 Canada campaign is an upgrade to last years campaign. Playing off of the gold, embossed, 3D type from last year, we pushed the aesthetic further into the world of WrestleMania aesthetics.
Some ideas here are unrealeased, please do not share any of these compositions or ideas.
The McRib 2024 Canada campaign is an upgrade to last years campaign. Playing off of the gold, embossed, 3D type from last year, we pushed the aesthetic further into the world of WrestleMania aesthetics.
Some ideas here are unrealeased, please do not share any of these compositions or ideas.
Illustrator
Photoshop
Blender
Photoshop
Blender
The first part of this project I worked on was billboard design, exploring what type of backgrounds can live behind the 3D type and figuring out how the McRib sandwhich can fit into the composition. These compositions did not end up being used.
Out of the merch shown above, the “McRIB MANIA” and “McOTE LE RETOUR” t-shirts were approved and printed for sale in Canada. The heavy metal “McRIB MANIA” type is custom and hand-drawn by me. The ring was designed, built, and rendered by me in Blender. It was approved, but the logistics around making it proved harder than expected and it was never made.