McRib Mania 2024 Campaign Merch Lookbook for McDonald’s Canada. I concepted and directed this shoot for Wieden+Kennedy. I edited the shoot as well, compositing the final shots into 3D rendered backgrounds. Also I designed the t-shirts.

I casted the good people listed below from outside of W+K to help this vision come to life. 

Photography: @tmypictures
Styling: @camille.fisch
Lighting Tech: @art.davison.photo
Modeling: @lindssbrooke @kaiosse @tmypictures

Photoshop
Blender