This is a selection of work I made while working on the Orange Theory Pitch for Wieden+Kennedy New York.
Everything here is unrealeased, please do not share any of these compositions or ideas.
Everything here is unrealeased, please do not share any of these compositions or ideas.
Illustrator
Photoshop
After Effects
Blender
Cinema 4D
Photoshop
After Effects
Blender
Cinema 4D
One of the first projects I worked on at Wieden+Kennedy was an Orange Theory pitch. Shown above were a few of the early compositions that I made when the prompt given to the designers by the creative directors was “Anything Goes.”
Once the campaign theme became “Fun with a Ph.d.” I made these compositions shown above. The “Leg Day Arms Day Heart Day” poster and the “Get Your Heartbeat Going Upper and Upper” gif were both included in the final pitch. In the end, the angle was to lean into both the sense of community that exists at the Orange Theory gym and the actual science behind what it means to be in the Orange Zone. Community + Science + Orange.